beijing [China]Jun 09 (ANI): Nike’s running and training app, Nike Run Club (NRC) has informed Chinese users that it will be ending service in the country next month, becoming the latest Western company to reconfigure its activities in Beijing.
The US sportswear giant issued a notice to runners in mainland China, saying the app will “cease service and operation” there from July 8.
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Citing a statement from Nike’s (NKE) spokesperson, CNN said it will roll out a “localized” platform for Chinese runners in the future and continue to invest in updating its platforms. digital in China.
“We are creating a China-for-China ecosystem, specifically tailored to the unique needs of consumers in the region,” the representative said.
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According to CNN, NKE made nearly $8.3 billion in revenue in Greater China, which includes Hong Kong and Taiwan, in the past fiscal year, according to its latest annual report. That was more than its sales in the rest of Asia Pacific and Latin America combined.
China is also a key manufacturing hub for the brand, with around a fifth of Nike’s footwear and apparel made there.
Nike Run Club, which allows users to track their runs and challenge themselves with friends, has more than eight million users in China who have collectively run more than 600 million kilometers (nearly 373 million miles), according to a company statement on the app.
The move is the latest in a series of changes major Western companies have made to their business in mainland China in recent months.
Last week, Amazon (AMZN) announced the closure of its Kindle bookstore in the country, as well as halting sales of Kindle devices to retailers. This summer, Airbnb (ABNB) will remove all listings in the country and instead focus on outbound travelers. The company made this decision due to rising costs which have been compounded by COVID-19. (ANI)
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