Sports fans will be able to place bets by voice commands while driving and listening to play-by-play radio broadcasts as part of a new product announced and demonstrated at the NAB Show in Las Vegas. SmartRadio is a joint venture between connected vehicle technology platform ConnectedTravel, Radioline – a global developer of radio and podcast solutions – and sports betting technology provider Simplebet.
The product is currently in consumer testing and will be available to more sports fans this fall.
The companies say they have developed an alternative to the traditional AM/FM radio broadcast experience, allowing drivers and passengers to instantly engage with what they hear. SmartRadio works with Google’s Android Automotive system and allows drivers and passengers to transact with radio programming in real time, including gamifying programming and making advertising purchasable.
The product’s first consumer experiences will be free, real-money sports betting, leveraging Simplebet’s automated trading platform, which allows sports fans to interact with NFL, MLB and MLB games. , NBA, college football and basketball.
For example, on a baseball show, drivers and passengers could bet on each batting or pitching in a game, earning points for each correct bet, accumulating prizes for winning streaks, and a grand prize for earn enough points. Points can then be redeemed for goods and services through the player’s mobile phone at local stores or online retailers.
“The integration of emerging technologies such as voice, payments and e-commerce into vehicles unlocks driving time, allowing drivers to interact instantly and securely with audio programming. Drivers can play with and buy what they hear, and engage when they are most inspired Making radio accessible for transactions will inspire a new generation of innovative in-car infotainment and measurably unlock the $40 billion global broadcast radio market dollars to growth,” said Bryan Biniak, CEO of ConnectedTravel.
SmartRadio is integrated with Radioline’s Android Automotive, Android Auto and Apple CarPlay applications. Radioline supports over 110,000 radio streams and podcasts from 164 countries, in 18 different languages.
Xavier Filliol, COO of Radioline, said the SmartRadio-enabled app will be available for the 100 million Android Automotive vehicles produced by General Motors, Ford, Stellantis, Honda, Nissan and Volvo, “giving users the ability to gamify broadcasts sports and allowing sports fans around the world to participate in their games with friends and families during road trips and daily commutes.