The ATP WTA Live app is relaunched | ATP Tour



You asked, we listened!

Back by popular demand, the ATP and WTA are today relaunching an all-in-one enhanced official mobile app to serve tennis fans who share a common love for men’s and women’s professional tennis. The launch of the app marks the latest in a series of strategic collaborations aimed at unifying the fan experience and storytelling across the Towers.

Get ATP WTA Live for iOS
Get ATP WTA Live for Android

The fully customizable app will allow fans to tailor their experience to their favorite players and tournaments, providing the latest scores, results, stats, news, videos and official leaderboard moves.

For the Fans…

Go to the preference center (click on More… in the navigation bar), to set alerts and be instantly notified when new content is available on your favorite ATP and WTA players and tournaments.

Live scores and results
Easily switch between ATP Tour and Hologen WTA Tour events, as well as ATP Challenger and WTA 125, to get the latest live scores, results, stats, draws and schedule.

Check out the latest Tour schedules and click on the respective tournament profile pages.

News and video
Read the latest news and features from the Two Towers and watch highlights, snaps, interviews and features in the “Latest” section, accessible via the navigation bar.

Get the latest official rankings from both circuits and follow how your favorite players performed in the respective races at the year-end circuit championships.

To access
Starting today, users of the existing ATP app will be invited to upgrade to the new ATP WTA Live app. Users of the existing WTA app will receive a transfer notification to the new ATP WTA Live app.

If you don’t have either app, you can download the new ATP WTA Live app below…

ATP WTA Live for iOS
ATP WTA Live for Android

The launch of the app comes at a time of high demand for a unified fan experience, with a growing contingent of tennis fans signaling their support for both Tours. It follows a series of collaborations between the ATP and WTA to align storytelling across sport, including Tennis United, the hit digital show launched in 2020, and the integration of the brand and marketing teams. of Tours.

The focus on delivering a premium mobile-first experience reflects an acceleration in on-the-go tennis consumption, with more than 60% of web traffic across the ATP and WTA channels coming from mobile users, a figure which has more than doubled over the past decade.

“The ATP Tour and Hologic WTA Tour are part of the same narrative throughout the season and share many of the same events. ATP WTA Live was launched to make it easier for fans to follow the story of both Tours in one application,” said Dan Ginger, SVP Brand and Marketing, ATP & WTA. “Our broader ambition is to make tennis a premium product that is more unified, cohesive and in service of the modern tennis fan. The launch of ATP WTA Live today is an important step in this journey. »

ATP World No. 5 Stefanos Tsitsipas said: “As players, we know how passionate tennis fans are about both tours. I think it’s really powerful when our sport can come together to tell its story. It’s great to give fans another window into our shared world with the new Shared App.

Paula Badosa, WTA World No. 3, said: “Like our fans around the world, we professional athletes are on the go a lot. This new common application will help us all to follow the latest tennis news and scores in a much easier way. I’m excited to share this with fans so they can follow all the action throughout the season.

Source link


Comments are closed.