Samsung India and UNDP launch update to Global Goals app to enable Galaxy users to contribute to community causes, Telecom News, ET Telecom

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Samsung hired Alia Bhat to raise awareness of the global goals. Bhat will use foldable devices to contribute to relevant causes in India through the SGG app.

NEW DELHI: Samsung India and the United Nations Development Program (UNDP) have rolled out an updated Samsung Global Goals (SGG) smartphone app that will allow Samsung Galaxy users to contribute to community causes specific to India .

The updated SGG app allows Galaxy users in India to donate to causes using the Unified Payment Interface (UPI). These include educating young women, feeding school children, protecting children’s rights, supporting the fight against poverty and helping families affected by Covid-19, according to an official statement.

These are aligned with the global goals – No poverty (Goal 1), Zero hunger (Goal 2), Good health and well-being (Goal 3), Quality education (Goal 4), Clean water and sanitation (Goal 6), Cities and communities (Objective 11) and Responsible consumption and production (Objective 12).

In addition, Galaxy users will soon also be able to contribute to UNDP projects in India, such as supporting women artisans working on Warli folk paintings, helping frontline sanitation workers or Safai Saathis, conservation snow leopards and support for families affected by Covid-19, the statement said. added.

Users can also interact with short ads to generate revenue for UNDP and use wallpapers to increase ad revenue while the phone is charging. To help maximize the impact of these small acts, Samsung pays out all of the profits through in-app ads.

Samsung claims that so far the app has raised $ 1.5 million for the Global Goals.

Samsung’s current line of 5G smartphones includes the latest Galaxy Z Fold3 and Galaxy Z Flip3, Galaxy S21 series flagships, Galaxy S20 FE 5G and Galaxy A52s 5G, Galaxy A22 5G, Galaxy M52 5G, Galaxy M32 5G and Galaxy F42 5G.

Samsung hired Alia Bhat to raise awareness of the global goals. Bhat will use foldable devices to contribute to relevant causes in India through the SGG app.

“This partnership with Samsung is a collective effort to help. I am confident that together we will leverage our resources and scaling up efforts to raise funds for relevant causes in India through the Samsung Global Goals app, ”said Alia Bhatt.

“Samsung’s updated Global Goals app will now provide Galaxy smartphone users in India, including Gen Z and Millennials, an easy way to learn about the Global Goals and support them. causes in India that are most important to them, ”Partha Ghosh, Vice President & Head, Corporate Citizenship, Samsung India, said.

“This partnership between UNDP and Samsung will inspire more people in India to take individual action to achieve the Sustainable Development Goals. Such technological innovations are essential to enable collective impact and will help us leave a fairer and more sustainable planet for future generations, ”said Shoko Noda, UNDP India Resident Representative.


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