Nautilus, Inc. Launches New Bowflex® BXT8J Treadmill with JRNY® Adaptive Fitness App, at Select Retailers



  • The Bowflex® BXT8J treadmill can be paired with a user’s phone or tablet, providing access to the JRNY® Adaptive Fitness App, which features Explore the World routes, JRNY Radio and hundreds of workouts led by a coach.

  • For $1,299 (MSRP), the Bowflex® BXT8J treadmill offers a wide running belt, Comfort Tech™ cushioning system, speeds up to 12 mph and a 15% motorized incline.

  • The Bowflex® BXT8J treadmill is available for purchase online at select retailers including Academy, Amazon, Best Buy, Dick’s Sporting Goods, and Nebraska Furniture Mart, as well as in-store at select retailers and Nebraska Furniture Mart.

VANCOUVER, Washington, September 22, 2022–(BUSINESS WIRE)–Nautilus, Inc. (NYSE: NLS), an innovation leader in home fitness for more than 30 years, today announced the launch of the Bowflex® treadmill BXT8J with compatibility with the JRNY® Adaptive Fitness App on select online sites and in-store retail partners –– providing customers with a complete fitness solution at an affordable price.

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The Bowflex® BXT8J treadmill can be paired with a user’s phone or tablet, providing access to the JRNY® adaptive fitness app, which features Explore the World routes, JRNY Radio and hundreds of guided workouts by a trainer. (Photo: BusinessWire)

According to a recent survey conducted on behalf of Nautilus Inc. by YouGov*, the most important attribute of a treadmill is its affordability, and the top reasons that keep consumers from purchasing a treadmill are cost and convenience. cut.

“With the launch of the Bowflex BXT8J treadmill, we continue to diversify our product and omnichannel offerings and provide consumers with the flexibility to purchase based on their personal preferences,” said Jay McGregor, senior vice president, general manager. , North American Sales, Nautilus, Inc. “We know affordability is an important attribute for our consumers, and we’re excited to offer a quality cardio product with digital connectivity, accessible through our retail partners nationwide. .”

The Bowflex® BXT8J treadmill offers high performance cardio combined with the ability to pair the user’s device to the JRNY® adaptive fitness app. The treadmill’s built-in media shelf makes it easy to explore new personalized JRNY® workout experiences using a tablet or phone (available on iOS and Android devices). JRNY® Adaptive Fitness Membership provides access to Explore the World routes, JRNY Radio and hundreds of trainer-led workouts, which are tracked and recorded in the JRNY(R) Member Log.

Bowflex® BXT8J Treadmill

Additional features include:

  • A 20″ W x 60″ L running strap and Comfort Tech™ cushioning system for a softer landing.

  • Speeds of up to 20 km/h and a 15% motorized incline to push workouts further.

  • The SoftDrop™ folding system and transport wheels make it easy to move and store the treadmill around the house.

  • A crystal-clear DualTrack™ LCD display comes with 26 built-in workout programs (no Wi-Fi required).

  • A heart rate chest strap to help stay in the target zone, plus contact and telemetry features for heart rate monitoring.

For $1,299 (MSRP), the Bowflex® BXT8J Treadmill is available for purchase online at select retailers including Academy, Amazon, Best Buy, Dick’s Sporting Goods, and Nebraska Furniture Mart, as well as in-store at select retailers and Nebraska Furniture Mart locations.

For a limited time, new JRNY® customers will receive a free trial. After the free trial, members will subscribe for $149 per year ($19.99/month) to access JRNY® workouts for the Bowflex® BXT8J treadmill on their mobile device or tablet.

For more information about JRNY® Adaptive Fitness Membership, please visit:

*All figures quoted, unless otherwise stated, are from a survey conducted by YouGov Plc on behalf of Nautilus, Inc. The total sample size was 2,646 adults. Figures have been weighted and are representative of all US adults (18+). Fieldwork was undertaken August 17-19e 2022. Participants completed the online survey.

About JRNY® Adaptive Fitness Membership

The JRNY® Adaptive Fitness Membership offers personalized cardiovascular and body workouts that grow with you. It learns with every use by assessing your fitness level and recommending workouts based on your abilities, available time, mood and more. With streaming entertainment, an ever-growing library of full-body workout content, and real-time coaching, this fitness experience works seamlessly with compatible equipment and on your mobile device.

About Nautilus, Inc.

Nautilus, Inc. (NYSE: NLS) is a global leader in digitally connected home fitness solutions. The company’s family of brands includes Bowflex®, Nautilus®, Schwinn® and JRNY®, its digital fitness platform. With a wide selection of exercise bikes, cardio equipment, and strength-training products, Nautilus, Inc. enables healthier living through individualized connected fitness experiences and, in doing so, envisions building a healthier world, one person at a time.

Based in Vancouver, Washington, the company’s products are sold directly to consumers on brand websites and through retail partners and are available in the United States and around the world. Nautilus, Inc. uses the Investor Relations page of its website ( to make information available to its investors and to the market.

Forward-looking statements

This press release contains forward-looking statements (statements that are not historical facts) within the meaning of the Private Securities Litigation Reform Act of 1995, including: projected, targeted financial, operating results and capital expenditures or forecast, including, but not limited to, sales growth rates, gross margins, operating expenses, operating margins, expected demand for the Company’s new and existing products, statements regarding the Company’s prospects, resources or capabilities; planned investments, strategic initiatives and planned or targeted results of these initiatives; the effects of the COVID-19 pandemic on the Company’s business; and planned operational initiatives and expected savings results of these initiatives. All of these forward-looking statements are subject to risks and uncertainties that may change at any time. Factors that could cause Nautilus, Inc.’s actual expectations to differ materially from these forward-looking statements also include: lower than expected demand for new or existing products; our ability to timely acquire inventory that meets our quality control standards from overseas single-source manufacturers at acceptable costs; risks associated with actual and potential delays, work stoppages or supply chain disruptions, including shipping delays due to severe shortages of shipping containers; an inability to pass through or otherwise mitigate the impact of raw material price increases and other cost pressures, including unfavorable foreign exchange rates and increased shipping costs; experience delays and/or higher-than-expected costs related to new product launches, entry into new markets or strategic initiatives; our ability to hire and retain key management personnel; changes in consumer fitness trends; changes in the media consumption habits of our target consumers or the effectiveness of our media advertising; a decline in consumer spending due to unfavorable economic conditions; risks related to the impact on our business of the COVID-19 pandemic or similar public health crises; softness in the retail market; the availability and timing of capital to fund our strategic initiatives, including the ability to raise capital on favorable terms or not at all; changes in financial markets, including changes in credit markets and interest rates that affect our ability to access these markets on favorable terms and the impact of any future impairment. Additional assumptions, risks and uncertainties are described in detail in our registration statements, reports and other documents filed with the Securities and Exchange Commission, including the “Risk Factors” set forth in our Annual Report on Form 10-K, supplemented by our quarterly reports. on Form 10-Q. These documents are available on our website or at You are cautioned that these statements are not guarantees of future performance and that our actual results may differ materially from those set forth in the forward-looking statements. We undertake no obligation to publicly update or revise any forward-looking statements to reflect subsequent developments, events or circumstances.

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Investor Relations:
John Mills
[email protected]

John Fread
Nautilus, Inc.
[email protected]

Carey Kern
The Hoffmann agency
[email protected]

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