Mirchi launches ‘Mirchi Plus’ mobile app

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NEW DELHI: Mirchi, India’s first city-centric music and entertainment company, has launched its mobile application — More.
Continuing its digital journey by becoming a phone-focused brand, the Mirchi The Plus app offers an extensive library of original audio stories, podcastsMirchi’s always entertaining videos, entertainment news and more.
“Mirchi has always been the audience’s choice for all things music, with the launch of ‘Mirchi Plus’ we are now entering the exciting and evolving space of storytelling and original content,” said Vineet Jaindoctor, BCCL, which publishes this journal. “It turns Mirchi into his full digital avatar, allowing us to select, analyze and act on consumer signals in real time.”
Mirchi Plus, which allows fans and listeners to access Mirchi’s content library anytime, anywhere, will be available on Apple and Android smartphones, as well as Android Auto and Apple Car playback systems.

“Mirchi has led the radio industry for over two decades with its best-in-class audio entertainment. With the changing needs of our consumers and the rapid adoption of digital avenues for entertainment, we wanted to extend our commitment with consumers and be present where our consumers are,” said Prashant Panday, MD and CEO of ENIL.
Mirchi Plus offers a bunch of content in 10 different languages ​​- English, Hindi, Punjabi, Marathi, Gujarati, Bengali, Telugu, Tamil, Malayalam and Kannada. It also offers audio stories in genres like drama, comedy, romance, horror, thriller, and many more. Mirchi Plus will launch new branded audio shows every month, offering a huge selection of content to users.
“Mirchi Plus boosts our digital game. With the launch of the app, we look forward to creating a multilingual and immersive audio experience for our listeners. Additionally, Mirchi Plus is an important addition to Mirchi’s digital properties, helping Mirchi achieve its goal of generating 25% of our revenue from digital,” Panday said.
The app will offer exclusive audio content to listeners which includes a true crime audio story, the first of its kind, inspired by true events titled “1000 Crore Ki Laash” narrated by Nawazuddin Siddiqui. Listeners will soon find popular artists like Neena Gupta as the narrator of a romance-based audio story “Aakhri Rishta”, Rhea Chakraborty for a travel drama titled “Purane Khat” and Ashutosh Rana for a supernatural thriller titled “Varuthi “.

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Some of Mirchi’s best content like Mirchi Murga, Mythology show “The Devdutt Patnaik”, “Bhatt Naturally” talk show series hosted by Mahesh & Pooja Bhatt on Bollywood controversies, Kareena Kapoor’s show Khan’s “What Women Want”, a series of interviews with top Bollywood celebrities and a show about the legendary “Manto” voiced by the likes of Nandita Das, Nawazuddin Siddiqui and RJ Sayema ​​will also be available on Mirchi Plus.


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