According to data from Sensor Tower Store Intelligence, the mobile market has seen a continuous increase during the ongoing pandemic, although year-over-year growth has slowed since the initial surge in adoption and spending in the United States. second quarter of 2020 at the start of the Covid-19 pandemic.
This quarter, consumer spending grew 15.1 percent year-on-year from $ 29.2 billion in the third quarter of 2020, about half of the 32 percent year-on-year growth seen last year.
Overall consumer spending on in-app purchases, premium apps and subscriptions increased 15.1% year-on-year to $ 33.6 billion from $ 29.2 billion, following growth in the first half of 2021 compared to the same period in 2020.
The growth was mainly driven by Google Play, which saw consumer spending rise 18.6% year-on-year to $ 12.1 billion from $ 10.2 billion.
Although Apple’s App Store grew more modestly, consumer spending increased as in previous years, with revenue rising 13.2% to $ 21.5 billion from $ 19 billion.
As in previous periods, consumers spent around 1.8 times more in Apple’s market than in Google’s.
TikTok continued its reign as the top-grossing app in both stores around the world in the third quarter of 2021.
Consumer spending in the app, which includes Douyin on iOS in China, grew 41% year-over-year.
Although TikTok was the highest grossing app overall and on the App Store, Google One was the biggest earner on Google Play.
