ENIL launches Mirchi app in Qatar, Bahrain, UAE and USA



Mirchi app will bring 12 live FM stations from 11 cities in India.

Entertainment Network India Limited (ENIL) has announced the launch of Mirchi app, an FM radio station, on Apple, Android smartphones as well as Android Auto and Apple Car Play systems for Indian and South Asian listeners living in the United States, United Arab Emirates and Qatar. and Bahrain.

The company said it will soon be introduced in other countries as well.

Mirchi app brings 12 live FM stations from 11 cities in India – Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, Kochi, Ahmedabad, Pune, Chandigarh and Patna. Stations are “time shifted” to accommodate differences in time zones. A listener in Dubai will be able to listen to Mirchi Mumbai’s breakfast show at his breakfast time in Dubai.

The app will also feature hundreds of hours of audio stories across all genres. It will host Mirchi’s best content, like RJ Naved’s Murga Jokes, Devdutt Patnaik mythology show, Bhatt’s showby Kareena Kapoor Khan What women Want and audio series Manto, among others.

The Mirchi app expands Mirchi’s reach from local terrestrial radio stations to an always-on app experience. It also allows marketers and advertisers to engage with their audience through targeted online advertising opportunities.

Commenting on the launch of the app, Vineet Jain, Chairman of Entertainment Network India Limited said, “Times of India Group has always explored new horizons, pushed boundaries and innovated to deliver the best news and entertainment content. entertainment to its consumers. We now offer the complete Mirchi experience to all Indians and South Asians living abroad, cementing our position as a multi-content, multi-format and multilingual music and entertainment brand.

Prashant Panday, MD and CEO, ENIL, added, “Mirchi, India’s leading radio company and one of its most beloved entertainment brands, is now embarking on a digital journey through its app. We have been the leaders in FM radio in India for over 20 years and now we make all our content available to our listeners outside the country. The app offers brands and marketers from all geographies the opportunity to connect with a rich audience of NRIs in the UAE. »

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