Global Partnership Leverages Digital Turbine’s One-Stop Platform for App Distribution, Audience Development and In-App Monetization
AUSTIN, TX and ACCUWEATHER WORLD WEATHER CENTER, April 27, 2022 /PRNewswire/ — Digital Turbine, Inc. (Nasdaq: APPS) and AccuWeather, the recognized leader in weather forecast accuracy, today announced a multi-year partnership leveraging Digital Turbine’s full advertising stack in three areas: app distribution, audience development and in-app monetization solutions. Digital Turbine will be the preferred global distributor of AccuWeather apps for native on-device inventory. Additionally, AccuWeather’s portfolio of weather and weather-related content will be a preferred source for editorial placements within Digital Turbine’s content media solutions. To support AccuWeather’s monetization goals, Digital Turbine’s advertising mediation and brand demand on iOS and Android devices is strategically expanding the partnership. Distribution of the application is expected to launch in the second quarter of 2022.
“Digital Turbine is a valued partner, and we are excited to not only expand our app distribution partnership, but also expand into new areas at this time, given the great reception and popularity of our award-winning new Android app,” said Steven R. Smith, President of AccuWeather. “With the recently acquired and combined companies, Digital Turbine’s three-pronged approach creates a buffer for growth and provides us with even more opportunities to increase our reach while allowing us to expand into new areas, such as “greater audience engagement and monetization. We’re excited to take this next step with our Digital Turbine partnership.”
“AccuWeather is a trusted source of weather data, weather-related content and forecast services around the world,” said Matt Tubergen, EVP of Partnerships at Digital Turbine. “We are excited to build on the strong foundation we have established and help expand their carrier and OEM strategy. We are also excited to see our solutions consolidated across both our on-device and on-device media solutions. our app growth platform come together in tandem to deliver explosive growth solutions for a partner like AccuWeather.Our platform offers unparalleled global distribution and monetization for large enterprises like AccuWeather.
About the digital turbine
Digital Turbine is the leading independent mobile growth platform and enhances the landscape for advertisers, publishers, carriers and OEMs. By integrating a full advertising stack with proprietary technology built into devices by wireless carriers and OEMs, Digital Turbine powers advertising and monetization. The company is headquartered in Austin, TXwith global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv and other cities serving major agency, app developer and advertising markets.
AccuWeather, recognized and documented as the world’s most accurate source of weather forecasts and warnings, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With its global headquarters in State College, Pennsylvania and other offices around the world, AccuWeather serves more than 1.5 billion people every day to help them plan their lives and make the most of their day through digital media properties, such as the site AccuWeather.com web and AccuWeather mobile app, plus AccuWeather Network 24/7 radio, TV, newspaper and channel and AccuWeather NOW streaming service. AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of businesses worldwide.
AccuWeather produces and distributes news, weather content and video for over 180,000 third-party websites. Among the many innovative and award-winning features of AccuWeather available free to the public are MinuteCast® forecasts with Minute-by-Minute® and Superior Accuracy™ updates, patented AccuWeather RealFeel® temperature and current conditions, and AccuWeather RealImpact™ scale for hurricanes. dr. Joel N. Myers, founder and CEO, established AccuWeather in 1962 and is considered the “father of modern commercial weather.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.
AccuWeather, AccuWeather.com, RealFeel, MinuteCast, Minute by Minute, Minute by Minute Forecasts, Up to the Minute and WinterCast are all registered trademarks of AccuWeather, Inc. AccuWeather RealFeel Temperature, RealFeel Shade, AccuWeatherIQ, RealImpact, AccuWeather RealImpact Scale , AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, AccuWeather NOW, ClimateReady and Superior Accuracy are all trademarks of AccuWeather, Inc. All other trademarks, product names and logos are the property of their respective owners.
The AccuWeather app for Android phone and tablet users is free on Google Play Store. The AccuWeather iOS app is free on Apple Store. To visit www.accuweather.com for the most accurate hyperlocal forecasts, news and weather information.
814 235 8555 (P)
310-508 0799 (M)
Contact with Investor Relations:
SOURCE Digital Turbine, Inc.