Consumer spending on Apple and Google app stores to hit $ 133 billion in 2021, Telecom News, ET Telecom



New Delhi: Global consumer spending on the Apple App Store and Google Play Store is expected to reach $ 133 billion in 2021, up 19.7% (year-on-year) from 111.1 billion dollars in 2020, according to a new report.

Globally, consumer spending on the Apple App Store will reach $ 85.1 billion, up 17.7% from $ 72.3 billion in 2020.

Although users spent less on Google Play, this platform will experience greater year-over-year growth, climbing 23.5% to $ 47.9 billion from $ 38.8 billion, according to data from Sensor Tower, which provides market intelligence and analysis for the mobile app economy. .

“The spending of the two platforms relative to each other remains the same as in 2020, with the App Store recording around 1.8 times the revenue of the Google market,” said Stephanie Chan, strategist of mobile insights.

TikTok, including Douyin on iOS in China, will maintain its dominance as the non-game app that has generated the most revenue in the two app stores combined.

The ByteDance-owned short video platform surpassed $ 3 billion in lifetime revenue earlier this year. In the first 11 months of 2021, the app generated revenue of $ 2 billion, up 67% from $ 1.2 billion.

By the end of the year, Sensor Tower predicts the app will cost $ 2.3 billion in spending, bringing its total lifespan to $ 3.8 billion.

TikTok is the most downloaded app on the App Store for 2021, with 745.9 million installs across both app stores.

On Google Play, Facebook tops the charts with around 500.9 million installs in that market alone.

On Android devices, Google One continued to generate the most revenue in 2021.

By the end of 2021, the app will hit $ 1 billion in consumer spending, up 123% from 2020’s $ 448.5 million, according to the report on Tuesday.

The first installations remain relatively stable compared to 2020, increasing by 0.5% on the App Store and Google Play to reach 143.6 billion in 2021, against 142.9 billion in 2020.

“This is mainly due to the adoption of apps on Google Play, which will see the number of installs climb 2.6% to 111.3 billion from 108.5 billion; Apple’s market will generate around 32.3 billion installations this year, down 6.1% from 34.4 billion, ”Chan said.

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