Cirrus Streaming has launched a new version of its native streaming app for radio and other broadcasters.
The app, free with a streaming plan contract, allows broadcasters to offer listeners a dedicated listening experience via iOS and Android.
“Broadcasters can create embedded polls, where listeners can answer a variety of different questions,” the company said. “This feature allows broadcasters to get real-time insight into listener preferences.”
Listeners can record “shout-out” audio clips which can be streamed live by the broadcaster at any time.
“Additionally, listeners can create song alerts via push notifications when a song they flagged is about to play. These interactive and intuitive features definitely take the app to the next level.”
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The broadcaster can customize and brand using the Cirrus StreamingApp editor, which allows the broadcaster to edit their design in a browser.
“They can easily upload custom skins, choose color schemes, add images and logos, create custom menus, create listener polls, and enable or disable app features at any time.”
Broadcasters with multiple streams can create an app that hosts all of their streams, so listeners can choose the stream they want and switch between them.
A proprietary ad server allows broadcasters to create mobile-targeted ad campaigns and enroll in the Cirrus Streaming ad opportunity network.
A demo of the app is available on the company’s website.