A new app to help people eat better and exercise more will be launched next year, the government said.
Starting in January 2022, a pilot will see users wearing devices on their wrists giving them personalized health tips, such as increasing their step count, eating more fruits and vegetables, and reducing portion sizes.
They will accumulate points for healthy behavior, unlock rewards such as gym passes, clothing or food vouchers and discounts for shops, cinema and theme park tickets.
Health Secretary Sajid Javid said: “I want to make sure we do everything we can to tackle health disparities across the country, and this new pilot will pave the way for the development of innovative ways. to improve the lives of individuals, and will also help reduce pressure on the NHS.
“The Office of Improving Health and Disparities is advancing our upgrading for health agenda and ensuring that prevention is a vital part of everything we do.
“This pilot is a great opportunity to find the best way to inspire people to make small changes in their daily lives that will have a lasting positive impact on their health.”
The Department of Health and Social Affairs will inject £ 3million into the program, which will be provided by the HeadUp company at a yet to be announced location in England over a six month period.
HeadUp said it would work with a number of organizations to provide the rewards, as evidence suggests financial incentives can improve physical activity rates and inspire healthier eating.
David Parfitt, Chief Strategy Officer of the Company, said: “As an evidence-based data science company focused on the health of people around the world, we are extremely proud to work with government and organizations. key stakeholders, community members and with the behavioral analysis team as a design and evaluation partner, to play a role in piloting an exciting new approach to the urgent and important challenge of helping people to get involved in their health and improve their health behaviors.