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Amazon’s Amp, a new app that lets users create “radio shows,” where they can take calls and play songs from Amazon Music’s vast library, has just announced its first major sports deal with Formula 1. At the same time, Amp is also blurring the lines between its live streaming and its podcasting with F1 content hosted by actor and SmartLess podcast host Will Arnett.
New Amp programming will kick off with “Fast & Loose”, a US-exclusive series of F1-related programs that promises to bring a new twist to racing commentary. It will include a live, interactive post-race show hosted by Arnett, and a simultaneous live show hosted by sports presenter Michelle Beadle and comedian and writer The Kid Mero.
Amazon says that each Formula 1 race day, the Fast & Loose Sidecast show will start at race time, while the Fast & Loose Post Show will start as soon as the race is over. After each race weekend, highlights and features from race coverage will be available on demand via the Wondery Original Fast & Loose: F1 podcast on Amazon Music and other major podcast listening apps. Amp will also broadcast simultaneous coverage of race, qualifying and practice sessions as part of its Formula 1 programming.
“Formula 1 is without a doubt one of the most popular sporting events in the world and has taken the United States by storm. And now Amp will be the go-to destination for live interactive racing commentary and analysis. entertaining, with voices fans already know and love,” said Matt Sandler, Chief Business and Operations Officer for Amp.
Amp will present its new lineup on August 28 at the Formula 1 Rolex Belgian Grand Prix with the Fast & Loose Sidecast hosted by Beadle and The Kid Mero. Fans can then log on to the companion Fast & Loose Post Show where they can call Arnett because it reacts in real time to what has just happened on the track. Arnett will also be joined by F1 racing legend Mika Hakkinen and rotating co-hosts Katie Osborne and Beadle.
“Like many other Americans, I have recently become obsessed with Formula 1,” Arnett said. “I’m so excited to start my real path in life – sports commentary – and with great talent by my side, we’re going into all things Formula 1 with humour, love for the sport and of course, some takes. hot,” he said in a statement.
The new Formula 1 lineup joins a full list of growing sports commentary already on the Amp dial, with shows from analyst and former NBA star Jalen Rose, sportscasters and personalities Kate Abdo and Rob Perez, Jomboy Media, Men in Blazers, and the sports blog team Defector.
“Formula 1 is proud to work with Amp to present an exciting range of shows to complement our racing coverage,” said Ian Holmes, Director of Media Rights and Content Creation for Formula 1. “With Amp, F1 fans in the US can now interact with races in a whole new way, taking the fan experience even further beyond the track,” he said in the announcement.
Beyond its live sports audio content, Amp lets anyone DJ their own live radio shows with a music catalog of tens of millions of songs with no subscription, additional hardware or editing required. Amp features thousands of community-led shows, as well as shows hosted by top artists, including Nicki Minaj, Joe Budden, and Pusha T. Amazon has also lined up a handful of radio personalities to host shows, including Zach Sang (formerly with Westwood One) Kat Corbett (ex-KROQ) Christian James Hand (KLOS) and Guy Raz (NPR).
Amp launched in March and it’s still in beta. It has been compared to social audio apps Clubhouse, Twitter Spaces, Facebook’s Live Audio Rooms and Spotify’s Greenroom. The difference with the Amazon entry is that it incorporates music into the presentation, while the others focus on conversation. Amp users can essentially be a DJ or presenter, providing music from the Amazon Music catalog with feedback and even taking “calls” from listeners. Users will be able to schedule shows, alert listeners and control live interactions.
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