Amazon’s live radio app, Amp, is launching a new creator fund designed to reward creators who create compelling shows and build audience loyalty. An Amazon spokesperson told TechCrunch that Amp has allocated “millions of dollars” to pay creators through monthly rewards, but did not provide an exact figure. The company says the payout range for each creator varies based on different factors, and the number of creators it rewards each month can change.
Any eligible creator who hosted a show during an eligible month can be rewarded with the bottom. Creators will be evaluated based on show performance and listener engagement, such as the show’s popularity with new and returning listeners. Amazon says it’s looking at different ways to reward creators, so the metrics it uses to determine reward amounts may change over time.
Each month, all eligible Amp Creators will automatically be considered for a reward, and Creators who have been selected will receive an email with instructions on how to claim their rewards.
“Creators are the heart and soul of Amp, and the Creators Fund is our next step in recognizing the commitment of people who do what they love by creating innovative shows that inspire and entertain,” said John Ciancutti, vice president of Amp in a statement. “We spent our beta listening to early adopters in our Creator Community, and we understand that monetization is crucial for them. The Creator Fund will support loyal Creators who spend their time creating great programming and building community subscribers on Amp.
To be eligible to receive Creator Fund rewards, you must follow Amp’s guidelines and reside in the United States. You must also be at least 18 years old. If you’re 13-17, you need a parent or guardian to agree to the app’s terms of service and set up a payment account.
Amazon introduced the Amp app in March as a way for people to create live “radio shows” where they can act as a DJ by taking callers and playing tracks from its licensed song catalog , ranging from classic titles to today’s music. The app marked Amazon’s somewhat late entry into the live audio market.
While Clubhouse arguably kickstarted the live audio market by establishing a new format for live audio social interactions, the concept has since spread to many competitors, including Twitter’s Spaces and Spotify’s Greenroom. However, Amazon’s amp differentiates itself by offering direct access to a large catalog of music. Creators can use Amp to DJ, stream, and chat about their favorite songs and artists. Or, they can use the app to talk about something else, like sports or pop culture, while curating a selection of music for their listeners and taking live callers.