ADIF, Telecom News, ET Telecom

New Delhi: The Alliance of Digital India Foundation (ADIF) said the app market can be seen as a “level playing field” that allows innovation to flourish, when restrictive practices are removed. ADIF, which represents a group of Indian digital startups, also welcomed Apple’s recent update to developer rules. Following Apple’s update, app developers will now be allowed to highlight alternative purchasing options outside of apps and communicate more directly with customers.

“This is a major victory for the community of developers and startups who have spoken out against the restrictive and anti-competitive practices of the two big tech majors through their AppStore / PlayStore policies. That said, the practices that restrict application developers with their product and user experience choices persist, ”said ADIF Executive Director Sijo Kuruvilla George.

For example, Apple has still not given in to the direct integration of alternative payment systems into their applications, he explained.

“It is now crucial to ensure that efforts to turn the app economy into a fair marketplace are sustained. It is only when all of these restrictive practices are also removed that the app market can be seen as a real level playing field that allows innovation to thrive, “he said.

In the past, too, Apple and Google have drawn strong criticism from the developer community for high commissions and restrictive practices.

ADIF said the Cupertino-based company had “removed the contentious clause (3.1.3) which was used by Apple to maintain a grip on developers in order to make them spit out hefty commissions.”

“The announced changes to the AppStore guidelines have ended the company’s restrictive and anti-competitive practice of preventing developers from communicating with their own customers and directing them to other payment options of their choice,” he added.

The fact that Apple gave in is the result of concerted and collective actions by various players in the application ecosystem, he added.

Founded in 2020, ADIF (Alliance of Digital India Foundation) is a think tank for Indian digital startups. Its members include Paytm, GOQii, MapMyIndia,, TrulyMadly, and others.

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